Crashproof Your Business

Issue 012 - 2019-04-24

Lesson: Essential training for small business owners

Twenty years ago, my father and I sat in Peter Carruthers' course "Crashproof your business". We were spellbound. He told us about the dangers of signing personal sureties for your business. I had already done that. My father said: "I thought I told you to never sign that!" He probably had, but banks are sneaky.

What was the effect of this 3 hour session with the best business consultant that I ever met?

When my father passed away at the young age of 64, his business continued running.

When after 37 years of operation we had to close his business, we were able to do so without losing our family home. Furthermore, we left behind no debts and all our employees got a generous package.

In my own business I am careful to follow his principles. A few months ago, a customer asked me to sign a contract. The agreement was between our two companies. They had attached a "personal guaranty". I recognized it for what it was - personal surety. Risking the loss of the contract, I refused to sign it. They took it out and now we have a clean contract between two limited liability companies, as it should be.

In plain English: If something goes wrong, they can sue my company and take all its assets. But they cannot take my personal assets. They cannot take away our cars, our house and our retirement savings.

Nothing will go wrong, I am confident of that. But if it does, our personal belongings are safe.

Why am I telling you all this? Well, Peter Carruthers has made this awesome training available to us for free until the 8th of May 2019. Once you get the course, it is yours forever. So ALL you need to do is enroll in his course before the 8th of May and then you have it. Lifetime access.

Get it over here: Crashproof Your Business Course

I watched his course live with my father in 1999. I then watched it a second time with my mother in 2002, when we were running the company together. His training is so good that I buy anything which he produces. He has a lot of other training, from powerful business writing to marketing to producing training material.

Oh, one more thing. He is South African, which means you get to hear him in the same accent as mine. Plus his stories are in the South African context. For example, he will talk about ABSA/FNB/Standard bank. He will use the Rand currency. Don't let that put you off. The principles he uses are very relevant whether you do business in the UK, USA, Greece or Germany. Banks are the same everywhere too.

Kind regards from your friendly entrepreneur

Heinz

Living Entrepreneurially Archive

• 012 - Crashproof Your Business
• 011 - "Was weg ist, ist weg"
• 010 - Fear of Rejection
• 009 - Quality, Reliability, Be Nice
• 008 - Be Prepared
• 007 - Riding School
• 006 - Inner Dynamo
• 005 - The Fuel Light is ON
• 004 - "I filled it in exactly as your father did"
• 003 - The Espresso Machine Guy
• 002 - "Escape is Giving Me Bad Dreams"
• 001 - The Cleaning Fluid Injection Device

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